Careers in Data, Research and Insights
How to shine in a rapidly changing industry

This event, held in cooperation with Hochschule Pforzheim, provides students with an insight into the world of market research practice. The event will showcase the value of market research for companies, state-of-the-art applications, and the great opportunities available for career development in the sphere of marketing and research.

Everyone talks about the future of market research. New ways of client-agency cooperation, the thrills of digitalization, data science and artificial intelligence and new mix or "cross-over" approaches to get closer to the consumer for better insights: The industry innovates rapidly. We will show a blend of best practice cases and listen to the experience of researchers defining the path to the future with their daily work. Join us for some exciting presentations and a vivid discussion.