Kim Smouter-Umans, Head of Government Affairs & Professional Standards, ESOMAR, will be coming live to your screens throughout the Festival to guide you through the sessions you really cannot miss.

Join us to hear what we have in store for you today!

Members will receive a special invitation e-mail, containing the link to the meeting.

There is no doubt that technology has helped preserve some essential connections during the pandemic but these technologies can't replace aspects of social interactions such as impromptu watercooler chats and laughs and social touches. (the right kind of course -for example a pat on the shoulder, a shake of a hand and hugs) These small interactions impact positively on mood, innovation and productivity in a big way. If this way of working is going to be for the long-term we need to look at different ways to we can create happy cultures virtually.

In this opening keynote Stephanie Davies will introduce the five drivers of happiness in the workplace and how we can adapt these for our new digi-world.

With practical takeaways and laughs a long the way this session will introduce:

• The five drivers of happiness based on research
• How to create happy cultures virtually
• Sustaining connections and informal meetings vital to happiness and engagement
• Why the pandemic has introduced truly human leadership and the link to happiness

Five young professionals grab the spotlight and virtual mic at this year's Insights Festival to WOW you! Each has only 60 seconds to pitch their idea. Viewers are asked to vote and the pitcher with the highest rating will be invited back on stage on Thursday to share their ideas in a longer pecha kucha presentation.

Home Research Tool
Iuliia Zhuk, Research Consultant, InSites Consulting, Belgium

Time to Destroy the Online Façade
Vardhini Ramesh, Global Business Graduate, Kantar, Singapore
Joleen Chan, Global Business Graduate, Kantar, Hong Kong

Stop Wasting Millions on Marketing Measurement. Start Thinking About Value.
Matthew Hellon, Research Executive, Northstar Research, United Kingdom

Influencing the Omni Channel Consumer
Jennifer Wachtman, Director of Market Development, PRS IN VIVO, United States

Putting Participants Back into the Heart of Research Design
Alice Carver, Research Executive, Walnut Unlimited, United Kingdom
Bessie Pike, Senior Research Executive, Walnut Unlimited, United Kingdom

Quality data is the cornerstone of accurate insights, drawn from the right target audience of consumers or business professionals (or both) that are real, unique and engaged to respond to your surveys. Access to these real people leads to better decision-making, founded on reliable data you can trust.

But in an industry oversaturated with data, how can you ensure that you have access to the high-quality data that delivers accurate insights and drives better research and decision-making? Join Pete Cape, Director Global Knowledge as he discusses the factors that make up quality data to ensure accurate insights and better decision-making.

Pete will explore:

• What's behind the data quality concerns heard in the industry today
• The challenges of sample supply and scarcity
• The role of the participant experience in delivering data quality
• New technology and AI solutions changing the face of data quality
• Best practices to achieve high-quality data

Two leaders provide insight into the need to foster innovation, and the role that insights leaders play in establishing innovative insights.

The Research Got Talent Initiative is all about celebrating the work of young researchers in our global community - join us to learn more about how young researchers have been working together with Charities and NGOs in countries around the world, using market research methodologies to help them overcome significant challenges. This initiative could not have been possible without the hard work of our partner Associations - AMSRO in Australia, SIMAR in Czech Republic, APEIM in Peru, and OMi in Russia.

This presentation complements an interactive and insightful Fringe event on Tuesday 15th

Polls did not predict the election outcome in the 2015 general elections in the UK, and in the 2016 US presidential elections. Now that the US 2020 election is getting nearer polling experts Ben Page and Kathy Frankovic will discuss what we learned from those experiences, what makes a good poll, what are going to be the main challenges for polling this year, and what should anyone interested in the 2020 US elections know about polling? If you have a question for the speakers, please send them to Joke Ruwen-Stuursma, at joke@esomar.org.

Members will receive a special invitation e-mail, containing the link to the meeting.

Interview with Kristin Luck, Founder and Manager of ScaleHouse and ESOMAR Vice-President, Kim explores with Kristin how the insights community's largest market the United States is performing in the cotext of COVID-19 and what the future may hold for the insights sector generally.

Join us to hear the latest regional insights, and expect answers to some of the following questions:

• What is your research telling us about the situation in your region?
• How are people reacting to the major challenges facing the continent, including COVID-19?
• How can your region's leaders, whether they be in business, civil society, or government react to the challenges ahead?
• Are there emerging themes specific to the region coming out of your research that you find particularly poignant?
• What would you say is the future outlook for your region?

Join Bianca and Steliana as they explore the faces that make up the Insights Festival community and talk about their activities, hopes and dreams.

Franck Pernez, fellow market researcher and insights professional, and our Resident DJ from the 2014 Nice Congress is back to regale us with his exquisite taste in music! Join us on Teams or via the Hub TV to listen in to a DJ set mixed just for you! A Festival, wouldn't be a festival without music and a networking and interactive session or two!

Monitoramento da situação atual, problemas e perspectivas dos pesquisadores brasileiros, com duas ondas de pesquisa quantitativa.

Impacts of covid-19 for Brazilian researchers – an evolving research
(Session in Portuguese)

Monitoring of the current situation, problems and perspectives of Brazilian researchers, with two waves of quantitative research.

Kim Smouter-Umans, Head of Government Affairs & Professional Standards, ESOMAR, will be coming live to your screens throughout the Festival to guide you through the sessions you really cannot miss.

Join us to hear what we have in store for you today!

Innovation or New Product Development through Concept Writing, is driven by anecdotes and success stories. To find out what this means in the real world of consumers is to understand the science of Fluent Innovation -- don't batter down the door to innovation acceptance, use the system 1 key to unlock it!

This concept writing workshop session provides guidance and tips on how to develop winning concepts by providing a validated global approach with the consumer experience at the heart of the process.

This workshop is mainly intended for the client and consumer design teams crafting new product development ideas. Secondarily, research and creative agencies working on innovation may benefit from the session.

Via our proprietary direct to kids & teens omnibus in the UK & US and our panel of Trendspotters Beano Brain we have tracking kids and families' experiences and behaviours since March during the COVID-19 crisis and global BLM protests.

We will unpack what the pertinent emerging themes are and what the implications are for brands for whom kids, teens and families are a real focus.

A Semiotician, a Sensemaker and a Discourse Analyst Walk Into A Problem: How Do We Make Sense of Sustainability? In this session, you will hear from researcher and sensemaker Sue Bell who will explain what sensemaking is and how it can be used to understand the public's adoption of sustainability practices. Emmet Ó Briain will compare the public discourse of sustainability with the way that brands talk about it and Dominika Noworolska will show how changing cultural ideas about sustainability are communicated visually.

Join Kim for this session as he speaks with Dr. Jelinek to unpack the current trends and challenges in data protection.

We all recognise that story telling is an important part of delivering research that moves both hearts and minds. We also see and hear a lot about great successes. But what about presentations that move hearts and minds but in the wrong direction? We don’t hear much about those do we?

We all know there is a huge market for ‘bloopers’ as well as the great movies. So, we think it’s time to hear about the research ‘bloopers’.

This fringe event is all about what can go wrong in presentations. From the slides that don't make sense, the projectors that stop working, being attacked by a bee, writing 'this ad stinks' in your notes - but having them projected, having your flies open, having the wrong audience to some very heated arguments (all have happened to me.)

Come along and tell us about your worst experience or even the ones you have heard about.

Let's learn from our collective mistakes, let's remember we are a people business and where there are people there are mistakes. Let’s have a bit of fun in the process too.

Oh, and remember what they say: stupid people don’t learn from their mistakes, sensible people learn from their mistakes but the really intelligent learn from other people's mistakes.

And finally, to make it a bit more fun, there is a vote and prize for the winner ( or loser depending on your perspective.)

Workshop, sharing experiences and advice on looking for a role in Insights.
There is a lot more to it than writing a good CV!

Join us to hear the latest regional insights, and expect answers to some of the following questions:

• What is your research telling us about the situation in your region?
• How are people reacting to the major challenges facing the continent, including COVID-19?
• How can your region's leaders, whether they be in business, civil society, or government react to the challenges ahead?
• Are there emerging themes specific to the region coming out of your research that you find particularly poignant?
• What would you say is the future outlook for your region?

Edita Gashi, Chief Operating Officer, Pyper, Kosovo

Are you a member of an Association? Why or why not? Tell us in a few lines in this session. Associations had to pivot quickly to provide the support researchers needed in a time of crisis. Are your Association(s) meeting your expectations? What more should Associations do to support researchers in a post-pandemic world? Attend this session to hear how Associations changed course to support members, and to offer your suggestions to help Associations deliver the value you need in a post-pandemic world.

Join Bianca and Steliana as they explore the faces that make up the Insights Festival community and talk about their activities, hopes and dreams.

The Research Got Talent Initiative is all about celebrating the work of young researchers in our global community - join us to learn more about how young researchers have been working together with Charities and NGOs in countries around the world, using market research methodologies to help them overcome significant challenges. This initiative could not have been possible without the hard work of our partner Associations - AMSRO in Australia, SIMAR in Czech Republic, APEIM in Peru, and OMi in Russia.

ThinkGlobal Qualitative, an international alliance of marketing thought leaders, spoke with insights and brand professionals around the world and uncovered their top four challenges: Growth, Recovery, Innovation and Pivot (G.R.I.P.). We put our heads together with them to come up with ways to respond to those challenges. This lively panel discussion will include best practices for dealing with those challenges as well as questions and answers with attendees.

For over 15 years, Quest Mindshare has provided the highest quality of sample and data collection services in the industry.  With a nimble team of project managers and sample specialists, Quest strives to provide every client and project with the very best sample and insights – the key ingredient of any successful research project! In this presentation, learn more about Quest’s offerings and meet some of the people that make the magic happen from our head office in Toronto.

An Important Conversation | Our industry is driven by the promise of understanding people: whether through analytics or interviews, the insights that truly capture how people think and behave are the foundation of our work. In 2020, it has become even more important to understand not just how and what people are doing, but to really engage with their experiences, backgrounds and livelihoods. This panel will involve three-to-four speakers who can help us to understand the benefits--and the necessity--of research that embodies diversity, inclusivity, equity and equality. Listen to the discussion unfold to find out what brands and agencies alike must be considering moving forward, and learn about subsequent sessions that can help create actionable frameworks to become more aligned with the values of the people you research.

It is the same story, time and time again. Entrepreneur creates a revolutionary new product in a crowded market. Everyone tells them they are nuts for dedicating so much time to it and that it will never be successful. Emerging brand breaks through barriers and beats out competitors, some of who have been around for decades. Big company tries to compete with the introduction of a similar product and, ultimately, buys the once emerging brand instead.

Corporate flagship brands are under threat of stagnation of innovation. As a contributor to Forbes Magazine and adjunct professor at Northwestern University's Kellogg School of Management, Paul Earle spent 12 months closely profiling 12 founders of the most revolutionary and boldest companies in the industry for his new book, 'A Front Row Seat at The Revolution'.

From Beyond Meat to Peloton to Halo Top, Paul identified these companies as extraordinary in their very early stages. Their creators reflect with Paul on what set them apart and ultimately resulted in a valuation of over $12 billion, collectively. Amongst these characteristics are 7 markers for success that all of them have in common.

• Why Labour lost
• Why the Conservatives won
• What happens next
• What this tells us about the likely outcome in the US election?

Please note that 'Beyond the Red Wall: Why Labour Lost, How the Conservatives Won and What Will Happen Next?' is available at Amazon from 15 September.

Recent events in the United States have put into sharp focus the issues of racism, systemic racism, and police brutality. What began as a spark in the United States is echoing across the rest of the world. What role can the insights community play to inform these debates, and is the insights community playing a positive role in overcoming these challenges in the United States and globally and if not, what could it?

Join us for an interactive quiz session where attendees can get together, have fun, and network!

A panel of leading Canadian insights professionals will share how they are helping to ensure that Canadian businesses are leveraging insights to adapt to a post-pandemic world. The panel will be moderated by CRIC’s CAO John Tabone.

The market research industry, as we have known it for decades, is disappearing. It is being absorbed into a rapidly transforming collection of market intelligence sub disciplines, many of which are technology driven. While a majority of industry leaders and associations support this concept of emerging segments that define our morphing overall space, relatively little data exists today to help us understand the scale of this transformation and project such movement going forward. In this session a group of industry thought leaders will dig into the details and briefly describe the major subsectors that are part of an expanded view of the US insights and analytics industry, how money is being spent, and the implications for companies and individual researchers going forward. After brief presentations by each of the panel members we will open the mic for discussion. Come prepared to share your own thoughts and ideas about this important phenomenon.

Join us to hear the latest regional insights, and expect answers to some of the following questions:

• What is your research telling us about the situation in your region?
• How are people reacting to the major challenges facing the continent, including COVID-19?
• How can your region's leaders, whether they be in business, civil society, or government react to the challenges ahead?
• Are there emerging themes specific to the region coming out of your research that you find particularly poignant?
• What would you say is the future outlook for your region?

Regional gathering to celebrate the insights industry and discuss recent GreenBook/Netquest study results.

Mesa-redonda com especialistas e personalidades que atuam com a questão racial, com discussão alimentada por uma pesquisa qualitativa.

I am not your negro – Building antiracism in Market Research
(Sesion in Portuguese)

Roundtable with experts and personalities who work with racial themes, with a discussion nourished by qualitative research.

Kim Smouter-Umans, Head of Government Affairs & Professional Standards, ESOMAR, will be coming live to your screens throughout the Festival to guide you through the sessions you really cannot miss.

Join us to hear what we have in store for you today!

Following yesterday's engaging Mainstage discussion on diversity, equity, and inclusion, we invite you to a practical workshop to learn and explore principles, tools and techniques that you can immediately put to use in your day to day work.

Join us to learn and contribute to the discussion about our ethical responsibility to underrepresented and marginalized communities and how we, as researchers, can commit to diversity, equity and inclusion through actionable frameworks.

Ed Harrison, of System1 Research, the company behind the acclaimed, best-selling IPA publication, Lemon (2019), describes a change in advertising style that has occurred over the last 15 years and links this to falling advertising effectiveness.

Ed will share that a golden age for advertising technology has been far from a golden age for advertising creativity. Referencing the brain and how it attends to the world, he’ll reveal how an attentional shift in the 21st Century – in society, business and advertising – has led to flatter, more abstract and devitalised work; an advertising style that is diametrically opposed to effectiveness. Describing how the brain attends to art, sculpture, music – and advertising – he will offer guidance on the type of advertising that moves and entertains audiences, and so achieves profitable growth.

Lemon. chronicles the decline in creative effectiveness, identifies why it has happened and provides tangible solutions to reverse it.

Join us to hear the latest regional insights, and expect answers to some of the following questions:

• What is your research telling us about the situation in your region?
• How are people reacting to the major challenges facing the continent, including COVID-19?
• How can your region's leaders, whether they be in business, civil society, or government react to the challenges ahead?
• Are there emerging themes specific to the region coming out of your research that you find particularly poignant?
• What would you say is the future outlook for your region?

There's never been more data. Or more people with “insight” in their job title. Or more suppliers with data and insight solutions. And yet there seems to be fewer insights. As a CMO, insights make the difference between marketing that moves people and marketing that is invisible. Brent will give his unique perspective on what makes a great insight, from his current role as a CMO and his previous life in some of the world's best creative agencies. He will also share how insights have helped him manage a major insurance brand through the challenges of Covid to emerge even stronger.

Do your decision-makers often cherry-pick data? Do they ignore evidence that does not match their arguments and gut feeling? Storytelling helps insights professionals to drive change by engaging decision-makers. Effective storytelling goes beyond the data to use emotion as a key driver for decision making. In this session, we'll share best practices for storytelling used by the most mature and forward-thinking firms, and how a Digital Insights Workspace is used to craft and push essential stories to the business. All attendees will get exclusive access to Forrester Research's Storytelling playbook.

In this lecture you will learn how Insights Professionals of a globally operating media agency provide marketing decision makers of large brands with actionable insights into the success of online campaigns.

You will learn about the advantages of combining the panel data and tracking technology of a strong panel partner and how Omnicom successfully implements more than 50 projects yearly in this way.

ESOMAR launches its 32nd report on the size and characteristics of the insights industry and as the industry transforms, so has the report adapted to the current landscape. Join us to discover the changes the industry experienced in 2019, how it is expected to perform in 2020 and how it invites the community to make sense, and embrace, the ever-increasing players of the broader sector.

Why we have entered a New Strange and not New Normal and how to thrive in this New World

Join us for an interactive quiz session where attendees can get together, have fun, and network!

Random sampling - is it truly possible? This is a question that has haunted researchers for decades, as they try to make sure that samples are truly randomised in order to obtain the best possible results. But is it really possible to create a truly random sample? What does the science behind research teach us? How do researchers try and apply this in practice? And can new technologies be the key to unlocking a whole new realm of possibilities?

Join us for a debate between two leading lights in the world of research as they share their insights and experiences on this fascinating subject, and share your thoughts and questions with them as well!

Following yesterday's engaging Mainstage discussion on diversity, equity, and inclusion, we invite you to a practical workshop to learn and explore principles, tools and techniques that you can immediately put to use in your day to day work.

Join us to learn and contribute to the discussion about our ethical responsibility to underrepresented and marginalized communities and how we, as researchers, can commit to diversity, equity and inclusion through actionable frameworks.

Tas will deliver a paean to serendipity, obliquity and incongruity in a world obsessed with prediction, control, KPIs, metrics and ‘tick-boxing’.

He will cover 3 broad areas:

• Why so serious? The arithmocracy, the obsessive workshop of data and facts and the industry’s destructive and demoralizing tendency to want to message people into submission
• From haha to Aha: what can humour teach us about the identification and generation of insight?
• What do M Night Shyamalan’s films and Penn and Teller tell us about insight? Not just what insight is but how it feels.

There may be incidental outbreaks of wit and what might pass for humour if you don’t look too closely, including his favourite joke about homeopathy.

By providing quality true panels, innovative technology and skilled local teams all over Europe, we help you create valuable insight and make the right decisions. Join us for an hour long discussion about true panels across Europe and meet our most senior local experts.

Get to know members of the ESOMAR team to find out what work goes on behind the scenes, their take on the insights world, and how they've been supporting members across the globe. Hosted by the voice of the Talking Insights podcast.

Srikar Govindaraju, ESOMAR

A meet-up for research buyers (only) to network and share best practice in an informal, private setting.

Many perceive UX and Qualitative Research as separate entities in the research world. UX and Qualitative Researchers tend to have different backgrounds and perspectives on designing and what they focus on, yet are they mutually exclusive. The two worlds do overlap and can strengthen each other. Learn and share during a discussion with three innovative UX researchers with experience in both the UX and Qualitative Research World.

This event will present some of the most interesting features of the 2020 edition of ESOMAR's Global Market Research report. We will discuss the results, the changes from last year, and will explain how this legendary report keeps up with the times by reinventing itself... as the industry reinvents itself.

Join us for ESOMAR's newest interview initiative, giving global brands - both big and small - a platform to share stories about their latest projects, inspirations, personal journeys as well as some tips and tricks they've learned along the way.

To kick us off, Begoña Fafian from Coca Cola will interview Estrella Lopez-Brea from General Mills Switzerland discussing the theme of Innovation or Reinvention.

Proteção de Dados é um importante elemento para os setores de insights e data analytics. Nesta seção teremos Carolina Fairbanks com as últimas notícias sobre a lei brasileira de proteção de dados. Nós iremos falar tudo que você precisa saber sobre a lei e também algumas dicas de como você deve fazer para se adequar aos aspectos da lei.

Brazil Community Circle: General Data Protection Law (LGPD) -
(Sesion in Portuguese)

Data protection is an important element of the insights and data analytics sector. In this session, join Carolina Fairbanks for the latest news regarding the LGPD, Brazil's new data protection law. We will cover what you need to know about the law, as well as tips on what you can do to get started on compliance.

Join us to hear the latest regional insights, and expect answers to some of the following questions:

• What is your research telling us about the current global situation?
• How are people reacting to the major challenges facing the continent, including COVID-19?
• How are people reacting to the major challenges facing us globally, including COVID-19?
• Are there emerging global themes coming out of your research that you find particularly poignant?
• What would you say is the future outlook?

As we emerge from the global lockdown, there is hope on the horizon for live, in-person market research in global focus group facilities such as Schlesinger, Fieldwork, and L&E Research, or a hybrid approach (combination of in-person and online) using CCam™ focus.
Up-to-date technologies combined with creativity and planning make it possible to bring people together in a way that meets the requirements of social distancing while engaged in live groups and in-person interviews, even when people are wearing masks or are seated behind plexiglass. Hear how an International research firm successfully used CCam for a recent project in Japan, and learn how you can use the same process to jump start your own research in any country supported by Internet.
CCam is an advanced proprietary solution created by Civicom Marketing Research Services, the global leader in the facilitation of online web-enabled in-depth interviewers and focus groups – now providing the added benefit of on-site research globally.
This session is intended to show you solutions that you can share with your clients to help them decide to re-start live in-person research, or a combination of in-person with online research, to help you get back to the in-person research business.

Sessão interativa dando voz às pessoas, ouvindo discursos e hospedando desafios. Ao mesmo tempo, iluminando as perspectivas e apontando alternativas.
Questões-chave a serem discutidas, por exemplo:

• COVID-19 é o grande vilão ou esse cenário já foi anunciado?
• Quem precisava se reinventar e quem já estava no caminho do ‘novo normal’?
• Qual é a diferença que a integração vem acrescentando à sua vida?
  
  

Time to Make Caipirinha with Lemons: a Talk on How to Survive in Times of COVID-19
(Sesion in Portuguese)

Interactive session giving voice to people, listening to speeches and hosting challenges. At the same time, adding light to perspectives and pointing out alternatives.
Key questions to be discussed, for instance:

• Is COVID-19 the big villain or was this scenario already announced?
• Who needed to reinvent him or herself and who was already on the ‘new normal’ path?
• What is the difference that integration has been adding to your life?

Join us for an interactive quiz session where attendees can get together, have fun, and network!

Kim Smouter-Umans, Head of Government Affairs & Professional Standards, ESOMAR, will be coming live to your screens throughout the Festival to guide you through the sessions you really cannot miss.

Join us to hear what we have in store for you today!

Join us to learn gentle movement and how it can help release tension, as well as a few minutes of meditiation before another busy day.

Join Bianca and Kim as they explore the faces that make up the Insights Festival community and talk about their activities, hopes and dreams.

Join us to hear the latest regional insights, and expect answers to some of the following questions:

• What is your research telling us about the situation in your region?
• How are people reacting to the major challenges facing the continent, including COVID-19?
• How can your region's leaders, whether they be in business, civil society, or government react to the challenges ahead?
• Are there emerging themes specific to the region coming out of your research that you find particularly poignant?
• What would you say is the future outlook for your region?

By tradition: Lunch among our French speaking attendees

If you missed yesterday's interview on Innovation and Reinvention, be sure to have a peek on-demand! Because today, we're diving into the discussion portion... where YOU get to ask the questions.

In attendance: Begoña Fafian from Coca-Cola in the UK and Estrella Lopez-Brea from General Mills in Switzerland. Look forward to seeing you there!