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Interactive Data Visualisation: Creating impact by the use of dashboards
Let your data tell the story!


This masterclass is available now on-demand for you to watch any time you like from wherever you like!

Per student fee includes 3 classes (120-minutes each), demonstrations, PDF slide deck, interactions with various content on the viewing platform, on-demand access for over a year.

Each attendee will also receive an ESOMAR attendance certificate after completing the training.


Dashboards and interactive data visualizations are becoming increasingly important in everyday business life. More and more, customers and departments are looking for interactive solutions to help them analyze and visualize data in their everyday lives. It is important to know the basic dashboard concepts and technologies. Which concept is best suited for which study type, which task and which customer? What needs to be considered with regard to content requirements, information architecture, and information design? How can meaningful visualizations be found and modern infographics be developed that tell a story?

Learn how to successfully develop and implement dashboard applications - regardless of the software solution used - using a systematic approach that has been tried and tested in many projects.

What are the objectives / What's in it for me?

You will develop a deep understanding of dashboard concepts and technologies, and learn how data sources, analysis, interactivity and visualization must work together successfully to create added value. At the end of the training, you will be able to advise customers professionally and develop your own professional dashboard concepts.

Who should attend?

The workshop targets market researchers of agencies, corporate researchers, business analysts and others who want to develop professional dashboard applications to effectively communicate insights to internal and external stakeholders. Anyone who would like to learn how to translate data into meaningful decisons with a use of dashboards!

Level of learning?

This workshop is designed for dashboard beginners as well as for people who have already gained some experience with interactive solutions but want to upgrade and further their knowledge.

Programme outline for each day

Session 1 - Monday, 27 July, 16 CEST

  • The range of dashboard concepts: From KPI Dashboard to Decision Cockpit to Self-Service Data Discovery Application and beyond - using numerous best practices examples

Session 2 - Tuesday, 28 July, 16.00 CEST

  • Understanding users and their goals - a systematic approach to successfull dashboard development
  • Understanding the needs of your market research: designing dashboards for Customer Understanding Studies, Brand Trackers, Experience Management, and other
  • How to overcome the main challenges of interactive data visualization
  • Designing compelling dashboards – from eradicating boredom and eliminating data overload to delivering actionable and memorable insights

Session 3 - Wednesday, 29 July, 16.00 CEST

  • Integrating data from different sources to add meaning
  • Visualizing data vividly and interactive: Visualization types, comparisons, symbols, colors and how to use them in an interactive environment.
  • Interactive storytelling and infographic techniques: Let your data tell the story
  • Implementing your solution – what to consider to avoid pitfalls

Workshop leader

Alexander Skorka

Alexander Skorka

Chief Product Officer

As Chief Product Officer, Alexander is responsible for developing the product portfolio to meet the various requirements of market research for dashboard, CX and reporting solutions. As the managing director of Dapresy Germany he helps customers to optimize all kinds of data visualization challenges and how to make the most out of Dapresy's infographic and storytelling based dashboard products by both creating solutions based on the Dapresy product portfolio and consulting customers on how to transform data into impact and maximize outcomes. Alexander is a frequent speaker and workshop leader at various international conferences. Most recent being: ESOMAR, Research&Reults, BVM and various Univerities.

Before joining Dapresy, Alexander spent more than three years working as head of operations at Kantar TNS Germany managing the entire production chain from data collecting to information delivery. Prior to that, he served as a member of the management board at Kantar Health heading the operational units as well as market research teams. He started his professional life as a managing director of a service and training provider for visual communication, data visualization, and presentation design. As such, he is highly experienced in the market research industry and an expert in information visualization and delivery.