Reports & Publications

Global Market Research 2009 is the 21st annual industry study undertaken by ESOMAR and the 4th to be developed in cooperation with KPMG Advisory. The latest edition provides a comprehensive and authoritative assessment of the sector's global landscape.

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The report includes:

• Global & regional highlights and 5-year trend data
• Turnover and growth data on 74 countries
• Breakdowns of sources of turnover, spend by research method and design
• A new section on the financial crisis and its impact on business in 2008 and 2009
• A revamped trends chapter, including an industry outlook from market analysts and industry leaders, an overview of the competitive landscape and a new section on innovation
• Expert insights into current and future research needs from both client and industry perspectives
• An overview of the top 25 research companies and key financial figures of the top 10 firms
• An industry journal providing a summary of the main events in the industry during the past 18 months

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