Reports & Publications

Global Market Research 2010 is the 22nd annual industry study undertaken by ESOMAR. It provides a comprehensive and authoritative view on the state of the market and offers an opportunity to explore the impact that 2009’s unprecedented market conditions had on global research. 

Exclusive to ESOMAR members - FREE download of PDF version


The report includes:

• Comprehensive data and analysis on the size of the global and regional market research industry, including turnover and growth data on 76 countries
• Country-level breakdowns of sources of turnover by client type, spend by research method and design
• Detailed commentary and expert analysis on the changing the market landscape including a SWOT analysis of the industry
• An overview of the top 25 market research companies and key financials for the top 10
• An industry journal of M&A activity and key news from the last 18 months

Reasons to buy/read the report: 

• Benchmark performance and determine market share to inform business decisions
• Add gravitas to marketing materials and presentations
• Spot future trends and developments
• Save time and money carrying out entry-level research

ESOMAR continues to cooperate with KPMG Advisory on the data collection and analysis for this report.


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