Reports & Publications

Global Market Research 2011 is the 23rd annual industry study undertaken by ESOMAR in cooperation with KPMG advisory. It provides a comprehensive and authoritative view on the state of the market and offers an opportunity to explore 2010’s gradual return to growth after two years of economic decline. 

Exclusive to ESOMAR members -  FREE download of PDF version


The report includes:

• Global and regional highlights and five-year trend data, including turnover and growth data on 78 countries;
• Detailed commentary from influential client-side researchers on changing business conditions and expert analysis on where the boundaries of ‘market research’ should lie;
• Country-level breakdowns of sources of turnover, spend by research method and design;
• An overview of the top 25 companies and key financials for the top 10;
• The voice of the Young Researcher – new entrants express their thoughts on their experiences and expectations;
• An industry journal of M&A activity and key news from the last 18 months.

Reasons to buy/read the report: 

• Benchmark performance and determine market share to better inform business decisions;
• Add gravitas to marketing materials and presentations;
• Spot future trends, opportunities and developments;
• Save time and money carrying out entry-level research.

ESOMAR continues to cooperate with KPMG Advisory on the data collection and analysis for this report.


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