Reports & Publications

Global Market Research 2013 is the 25th annual industry study undertaken by ESOMAR. Done in cooperation with BDO Accountants & Advisors, it provides an authoritative review of the market research industry and explores how the research market continues to expand.

The report includes:

• Global highlights and regional profiles for Europe, North America, Asia Pacific, Latin America, Africa and the Middle East.
• Growth data on 80 countries, with Myanmar newly added to the list.
• Country-level breakdowns of research spend by client type, project type, research method and more.
• Expert views on the questions around big data and the rise of mobile research.
• A financial overview of the top 25 market research companies.
• A review of merger and acquisition, key people moves, client wins and other industry news.

Reasons to buy the report:

• It provides you a unique viewpoint of the industry, helping you to spot future trends, opportunities and developments.
• Benchmark your performance and determine market share to better inform business decisions.
• You can add weight to marketing materials and presentations.
• It saves you time and money by carrying out entry-level research.

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