Reports & Publications

Global Market Research 2014 is the 26th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants & Advisors. The report provides an authoritative review of the size and performance of the market research industry and explores how the research market continues to expand.

Global Market Research 2014 includes:

• Market research turnover and growth data for 81 countries
• Regional profiles of Europe, North America, Asia Pacific, Latin America, Africa and the Middle East
• Detailed country-level breakdowns of research spend by:
  • Research method
  • Research design
  • Client type
  • Project type
• A review of the Top 25 research companies, and key financials for the Top 10
• Expert interviews on trends & developments in Africa and Latin America, and views on the next big opportunities.
• A review of merger and acquisitions, key people moves, client wins and other industry news.

Reasons to buy the report:

• It is the only global analysis of market research spend
• It provides you with a unique viewpoint of the industry, helping you spot future trends, opportunities and developments.
• Benchmark your performance and determine market share to better inform business decisions.
• You can add weight to marketing materials and presentations.
• It saves you time and money by carrying out entry-level research.

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