Reports & Publications

Global Market Research 2016 is the 28th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants & Advisors. The report reviews the size and performance of the market research industry and explores how the research market continues to expand, using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The report is widely used as a point of reference for business investment plans, growth opportunities, merger and acquisition preparation, research projects, academic theses, market studies and reports, as well as advertisements. This year's report includes the research turnover and growth data of more than 90 countries, making it the most extensive yet.

Value:

• The only global report collecting market size data - making it the industry standard for (local) market size measurements;
• The only report that presents global and regional aggregates, and country-level market size and growth statistics;
• Provides a multi-country overview of research spend breakdowns, allowing for easy country comparisons;
• Is the most detailed report in terms of global research spend breakdowns;
• Used as a global reference for market research turnover and growth data.

Highlights:

• ESOMAR's analysis of the market developments across our global industry, based on data gathered from over 90 countries;
• Informative interviews with over a dozen industry experts and leaders on topics ranging from the use of market research within war zones, to the increasing role of apps in research, to the challenges around data privacy and self-regulation;
• An explanatory overview of the Top 25 Companies of the industry from CASRO's Diane Bowers.

Additionally this year's edition also features:

• An analysis of the broader reaches of the market research industry beyond traditional boundaries in collaboration with Outsell Inc.;
• An overview of the biggest industry news from the past 18 months;
• Analytical breakdowns and metrics according to region, sector, method and more!

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