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Global Prices Study 2007

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Global Prices Study 2007 is the 7th benchmarking study ESOMAR has conducted since 1982 to help research providers and buyers execute market research projects. The latest edition reports on prices in 63 countries and includes analysis of changes over time.

Exclusive to ESOMAR members - FREE PDF download available at My ESOMAR

 
Quotations were received for:
  • A national usage and attitude survey
    • Plus bids on segmentation analysis
  • A tracking study on washing powders
  • A computer-assisted advertising pre-test
    • Plus bids for presenting insights
  • Four group discussions
  • Two group discussions at each of seven cities around the world
  • An ethnographic study
  • A business-to-business survey
  • Multi-country quantitative project
  • Commercial tariffs for:
    • Junior researcher
    • Senior researcher
    • One hour’s use of a call centre
The fieldwork was conducted from 22 March to 10 June 2007 and a total of 592 research agencies participated in the study, providing sufficient data for the results of 63 countries to be reported, along with regions and sub-regions.
Author(s):
ESOMAR
Keyword(s):
Conjoint Analysis
Date of publication:
17.09.2007
ISBN:
928310210
Order Code:
Global Prices Study 2007
Number of pages:
36

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