Reports & Publications

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Global Prices Study 2010 is the 8th benchmarking study conducted by ESOMAR. The study aims to help research providers and buyers plan and execute market research projects by indicating the relative pricing of different types of projects by country and region. 

The latest edition covers seven ad-hoc surveys using a variety of data collection methods and commercial tariffs. It is the largest study to date, reporting on quotes received from a total of 604 research agencies across 100 countries. Providing sufficient data for the results of 76 countries to be included, along with regions and sub-regions. 
Explore the key findings on the Global Prices Study 2010 Online, a dynamic tool enabling users to:

• Compare median prices for research projects in a number of currencies by country or region
• Build and download custom reports by selecting projects and countries of interest
• Discover what our Sounding Board thinks of pricing in their regions
• Share your own thoughts and feedback
• Access a free download of the Prices Study special report from the June issue of Research World
• Explore price indices and details of samples and quote ranges 

Fieldwork was conducted between 12 January and 23 March 2010. Quotes were provided in response to a standardised set of projects, composed of six consumer research projects (three quantitative and three qualitative), one B2B project, and commercial rates.