Reports & Publications

Global Prices Study 2012 is an essential element of any reference library, on the supplier or the buyer side, as a guide to the planning and purchasing of market research. This comparative analysis of the relative pricing of different types of research projects – by methodology, country and region – is one of the most important biennial benchmarks in our industry.

Special offer: Receive a free soft copy of Global Prices Study 2010

The study findings are based on quotes provided by 633 agencies across 106 countries. The bids were submitted in response to a standardised set of projects comprising five consumer research projects (three quantitative, one qualitative, and one utilising online communities), one B2B project, and a set of commercial tariffs for staff time and a presentation. The fieldwork was conducted between 3 April and 26 June 2012.

Visit the dynamic web-reporting tool to:

• Compare median between regions, sub-regions and countries
• Explore price indices and details of samples and quote ranges
• Build and download custom reports by selecting projects and countries of interest
• Discover what the Global Sounding Board thinks of regional pricing developments
• Share your own thoughts and feedback

Access to the Prices Study special report and the online dashboard is available free to ESOMAR members at MyESOMAR.