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Global Prices Study 2012

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PDF version (download) plus a two-year subscription to the online dashboard
EUR 500.00
Members price : EUR 0.00

Global Prices Study 2012 is an essential element of any reference library, on the supplier or the buyer side, as a guide to the planning and purchasing of market research. This comparative analysis of the relative pricing of different types of research projects – by methodology, country and region – is one of the most important biennial benchmarks in our industry.

Special offer: Receive a free soft copy of Global Prices Study 2010

The study findings are based on quotes provided by 633 agencies across 106 countries. The bids were submitted in response to a standardised set of projects comprising five consumer research projects (three quantitative, one qualitative, and one utilising online communities), one B2B project, and a set of commercial tariffs for staff time and a presentation. The fieldwork was conducted between 3 April and 26 June 2012.

Visit the dynamic web-reporting tool to:

  • Compare median between regions, sub-regions and countries
  • Explore price indices and details of samples and quote ranges
  • Build and download custom reports by selecting projects and countries of interest
  • Discover what the Global Sounding Board thinks of regional pricing developments
  • Share your own thoughts and feedback

Access to the Prices Study special report and the online dashboard is available free to ESOMAR members at MyESOMAR.

Pricing Studies, Economic Trends, Business Trends
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Global Prices Study 2012
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