Reports & Publications

For both suppliers and buyers of market research, the ESOMAR Global Prices Study is an essential element of any reference library. A unique guide in the planning and purchasing of market research.

The Global Prices Study, run every two years, provides insights in the price of research around the world. Differences in pricing that exist between countries, between types of research projects (and methodology) and over time. For almost 20 years, this biennial comparative analysis has been consistently regarded as one of the most important yardsticks in our profession.

The Global Prices Study 2014 is based on a set of dummy projects for which participating agencies prepare bids. The bids were submitted in response to a set of seven market research projects: six consumer research projects (four quantitative, one qualitative and one using online communities) one B2B project and a set of commercial tariffs for staff time.

This year a new estimate is added based specifically on a mobile research project. The report also includes some additional qualitative feedback on the understanding of ‘nationally representative’ sampling, which is a must-read section for both suppliers and buyers alike.

Quotes were provided by 736 agencies across 119 countries (up from 633 agencies and 106 countries in 2012). The data were collected between February and April, 2014.

The Excel tool is made available to you to:

• Build custom reports by selecting regions, countries and projects of interest
• Compare median prices
• Explore price indices and details of samples and quote ranges

Access to the Prices Study report and the Excel tool is available free to ESOMAR members at MyESOMAR.