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The Continued Evolution of the Data, Analytics and Insights Industry 2020

Size, trends and forecasts of the industry, its main players, with commentary from the industry's leaders
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EUR 1,900.00
Members price : EUR 1,500.00

Defining and sizing the insights industry has become a moving target as the impact of current evolutionary trends permanently alters its players and scope. This unique report tracks the fundamental shifts that are occurring as data more broadly infiltrates organizations and tech-driven tools and solutions expand their contributions to overall industry performance.

The Continued Evolution of the Data, Analytics and Insights Industry report offers a unique look into the past and future of the profession, quantifies the size of the industry and its subsegments and offers a projected growth path for the next 3 years. It is the most comprehensive tool to aid decision making and forge the strategy of companies, shareholders and investors for the foreseeable future. The data presented herein is further enhanced with interviews to senior professionals from the main companies from each segment to bring valuable nuance to the ever-changing picture of the industry.

This report identifies three main impacts that will help define the insights revolution.

  1. Established companies' abilities to pivot their businesses to leverage technology and meet customers' altered expectations.
  2. The continued proliferation, adoption and expansion of DIY tools.
  3. The influx of outside capital into the industry.

Together these forces will impact the way the insights industry is defined and operated.


Table of contents

  • Chapter 1.    Global overview
  • Chapter 2.    Established Market Research
    Interview with Kantar's CMO, Nathalie Burdet
  • Chapter 3.    Digital Data Analytics
    Interview with Salesforce's Senior RVP Sales EMEA, Anouska Post
  • Chapter 4.    Consulting Firms
    Interview with McKinsey's Sales & Marketing, Candace Lun Plotkin and Tamara Charm
  • Chapter 5.    DIY Research Platforms
    Interview with SurveyMonkey's President, Tom Hale
  • Chapter 6.    Enterprise Feedback Systems
    Interview with Fuel Cycle's CEO, Eran Gilad, and Chief Product Officer, Rick Kelly
  • Chapter 7.    Sample Panel Providers
  • Chapter 8.    Vertical Reports and Research
  • Chapter 9.    Social Listening and Communities
                         Notes and Acknowledgements
Economic Trends
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