Reports & Publications

The Continued Evolution of the Data, Analytics and Insights Industry 2020

Size, trends and forecasts of the industry, its main players, with commentary from the industry's leaders

Digital (PDF)

EUR 1,900.00

Members price : EUR 1,500.00

Defining and sizing the insights industry has become a moving target as the impact of current evolutionary trends permanently alters its players and scope. This unique report tracks the fundamental shifts that are occurring as data more broadly infiltrates organizations and tech-driven tools and solutions expand their contributions to overall industry performance.

The Continued Evolution of the Data, Analytics and Insights Industry report offers a unique look into the past and future of the profession, quantifies the size of the industry and its subsegments and offers a projected growth path for the next 3 years. It is the most comprehensive tool to aid decision making and forge the strategy of companies, shareholders and investors for the foreseeable future. The data presented herein is further enhanced with interviews to senior professionals from the main companies from each segment to bring valuable nuance to the ever-changing picture of the industry.

This report identifies three main impacts that will help define the insights revolution.

Established companies' abilities to pivot their businesses to leverage technology and meet customers' altered expectations.
The continued proliferation, adoption and expansion of DIY tools.
The influx of outside capital into the industry.

Together these forces will impact the way the insights industry is defined and operated.

Chapter 1. Global overview
Chapter 2. Established Market Research
Interview with Kantar's CMO, Nathalie Burdet
Chapter 3. Digital Data Analytics
Interview with Salesforce's Senior RVP Sales EMEA, Anouska Post
Chapter 4. Consulting Firms
Interview with McKinsey's Sales & Marketing, Candace Lun Plotkin and Tamara Charm
Chapter 5. DIY Research Platforms
Interview with SurveyMonkey's President, Tom Hale
Chapter 6. Enterprise Feedback Systems
Interview with Fuel Cycle's CEO, Eran Gilad, and Chief Product Officer, Rick Kelly
Chapter 7. Sample Panel Providers
Chapter 8. Vertical Reports and Research
Chapter 9. Social Listening and Communities
Notes and Acknowledgements