Reports & Publications

Defining and sizing the insights industry has become a moving target as the impact of current evolutionary trends permanently alters its players and scope. This unique report tracks the fundamental shifts that are occurring as data more broadly infiltrates organizations and tech-driven tools and solutions expand their contributions to overall industry performance.

This report identifies three main impacts that will help define the insights revolution.

• Established research companies need to embrace technology, refine their focus, and accelerate transformation to stay relevant
• Technology, especially ResearchTech (ResTech) is pushing the industry to change both from the back, with the long tail of new players and the front, with industry giants like Qualtrics
• The opportunity for technology-driven change and recurring revenue models continues to make the industry attractive to outside investors

Together these forces will impact the way the insights industry is defined and operated.

Table of contents:

1. Global Overview 

2. Established Market Research 
           Interview with Potloc 

3. Digital Data Analytics (MarTech) 
           Exclusive interview with PE company Verdane 

4. Enterprise Feedback Systems 
           Interview with Forsta 

5. Self-service Research Platforms 
           Interview with Toluna 
           Perspectives by Cambri, happydemics 

6. Social Listening and Communities 
           Investor insight: OpenOcean 

7. Sample Panel Providers 
           Interview with InnovateMR 

8. Consulting Firms 
           Interview with McKinsey & Co. 

9. Industry Reports 

Notes and acknowledgements 

With the participation of: 

Watch video interviews with top professionals who contributed to this report:

• Verdane: Investment in the Insights industry
• Drivers of change in the Insights industry
• The fusion of sources and methods in the Insights Industry
• Is the insights industry too complex?
• What makes for interesting investment