Reports & Publications

The 2021 edition of the family of Country Market Research reports presents individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports review the size and performance of the market research industry for the country using data collected by either the national research associations, leading companies, independent analysts or the ESOMAR representatives.
The report is widely used as a point of reference for business investment plans, growth opportunities, merger and acquisition preparation, research projects, academic theses, market studies and reports, as well as advertisements. Whereas this report focuses on one specific country and its place within the region, and the world, for information on the research turnover and growth data of all 100 countries, world areas and regions, please consider reviewing the 2021 Global Market Research report.

Table of content:
1. Regional Profiles

This chapter offers insight on the behaviour of the industry for 2020, looking at results and trends for the selected world's region and the most noteworthy countries.

• 5-year trend of turnover for the region segmented by established/tech-enabled/reporting activity.

• Top-10 fastest growing markets in the region (where applicable)

2. Country data

Notes on the evolution of the industry within the country, its most significant strengths, notable opportunities, important weaknesses and critical threats (where available), followed by the global, regional and national figures, growth rates and spend by clients, methods and project types (not all countries may count with the same amount of available information).

• Turnover, growth and expectation of the industry for 2021

• Number of employees in the country, subcontracted services, pro-bono research

• Spend by research method – quantitative and qualitative, established and tech-enabled, reporting, other –, research design and project type

• Sources of research turnover - domestic / international clients, domestic / international projects, spend by client type (and breakdown of consumer non-durables)

3. Glossary of terms