Reports & Publications

The Global Prices Study, usually run every two years, provides insights into the price of research around the world and examines differences in pricing that exist between countries, between types of research projects (and methodology) and over time.  

For both suppliers and buyers of market research, the ESOMAR Global Prices Study is an essential element of any reference library. Its unique content provides an exclusive insight into how research pricing has adapted to the ever-increasing technology imperative and changing economic and technological landscape of the world; as a result, it offers unrivalled guidance in the planning and purchasing of primary data collection projects. 

The Global Prices Study is based on a set of example projects, with participating agencies submitting bids. This year, quotes from participating agencies were submitted in response to a standardised set of eight projects:  

• Six consumer research projects (three quantitative, two qualitative, and one utilising social media research) 
• A B2B project 
• A (newly included) random probability sampling project 
• A set of commercial tariffs for staff time and a F2F/virtual presentation.  

Although the fieldwork was conducted in various currencies, the study is reported in U.S. Dollars (unless specifically indicated otherwise), using exchange rates from April 2023. The data was collected from March to May 2023. 

This year’s edition includes the newly added Random probability sampling project. This edition also features opinions from recognised professionals in the industry on relevant issues surrounding these projects. The report also includes additional feedback on the choice of data collection methodologies, which is a must-read section for suppliers and buyers alike.

The Global Prices Study 2023 includes an additional tool to the report that allows you to extract the data from the study and do your own comparative price analysis. The Excel tool enables you to: 

• Build custom reports by selecting regions, countries, projects and specifications of interest 
• Compare median prices 
• Explore price indices and details of samples and quote ranges