Explore the leading edge of market research with the digital collection of papers from the ESOMAR APAC Conference 2024, held in Bangkok. This collection features 20 in-depth papers from top industry experts representing renowned organisations such as Kellogg Company, Ipsos Innovation, Reckitt, Pernod Ricard Global Travel Retail, L’Oréal Research & Innovation, Mediacorp, and more.

Gain access to: 

• Best Practices: Learn from the field’s leaders with actionable insights and innovative approaches. 
• Methodological Innovations: Discover cutting-edge techniques in areas like Artificial Intelligence, Brand Tracking, and Synthetic Data. 
• Case Studies: Real-world applications from industry giants offering valuable lessons in Qualitative Research, Consumer Insights, Brand Success, and more. 
• Award-Nominated Content: Dive into the papers nominated for the ESOMAR Best Paper Award.

Exclusive Offer: This collection also includes the presentation slides from the speakers, providing you with a comprehensive overview of each paper's key takeaways. 

Whether you're a researcher, marketer, or decision-maker, this collection is an essential resource to stay ahead in the ever-evolving world of market research. 

Get your digital copy today and access the knowledge that’s shaping tomorrow's insights. 

Table of Content: 

0. Editorial by Lester Sualog, APAC programme committee chair, Senior Director at PureSpectrum APAC

1. Is There Bang for Half the Cost? Exploring the Utility of Multilingual Qualitative AI Moderation
   The role of AI in qualitative moderation?  Head-to-head case study within the Thai market
   Fiona Buchanan, MDI, Australia.
   Imran Khan, Kellogg Company (Kellanova), Singapore.
   
   
2. Decoding the Thing and I with AI
   Turning consumers’ bubbles and brushstrokes into more than data points
   Dr. Ansie Collier, Global Innovation Director, MMR Research, South Africa.
   Katherine Mendoza, R&D Consumer Science & Product Experience Global COP Lead, Haleon, Singapore.
   
   
3. Tomorrow’s Research Fuelled Today
   Explore AI’s role in revolutionising market research through practical examples and human-centric analysis
   Gayatri Srikant, Managing Director, SEA-ANZ, MetrixLab-Toluna, Singapore. 
   Rivesh Misra, Human Insights Director, The Coca-Cola Company, Singapore.
   
   
4. Takes AI to Understand AI
   Re-discovering deeper human needs
   Cheryl Ganesan-Lim, Regional Head of Brand & Insights, Samsung Electronics SEA & Oceania, Singapore.
   Vorasaya (Ploy) Suvanatap, Head of CMI at Thai Samsung Electronics, Bangkok, Thailand.
   Dianne Capuz, Head of CMI at Samsung Electronics Philippines Corporation, Manila, the Philippines.
   Justine Clements, Head of CMI at Samsung Electronics Australia, Sydney, Australia.
   Johan Pangaribuan, Head of CMI at Samsung Electronics Indonesia, Jakarta, Indonesia.
   
   
5. Re-igniting Brand Purpose via Fun with the ‘Father’ in South India
   How the portrayal of new family dynamics changed the fortune of a brand
   Shilpa Gupta, CMI-Lead Foods, Nestlé, India.
   Sandeep Dutta, Qualitative Consultant, Kantar, India.
   
   
6. Riding the K-Wave
   Unlocking hidden audience segments for data driven strategy
   Alex Chen, Lead- Strategic Insights, Mediacorp, Singapore.
   Bipinchandra Mundhwa, Lead- Advanced Analytics, Mediacorp, Singapore.
   Julius Ng, General Manager, Media Research Consultants (MRC), Singapore.
   Pranav Haldar, Principal Analyst, Advanced Analytics, Mediacorp, Singapore.
   
   
7. Virtual Reality, Real Impact
   Pioneering the future of bike design and branding at Specialized
   Barbara du Perron, Founder, bric, Netherlands.
   Ewoud van Bennekom, Global Leader Insights & Analytics Specialized Bicycle Components, Netherlands.
   
   
8. Motivations as the Catalyst of Understanding Behaviour which Guides Experiences
   Debanjana Kapoor, Qualitative Head, Executive Director, NIQ, India.
   Srinivasan Mohan, Consumer Planning, DIAGEO, India.
   
   
9. Staying Ahead with Tomorrow's Human Insight
   Connecting with future consumers in APAC’s evolving oral care landscape
   Jessica Xu, Colgate-Palmolive Head of APAC Insights, Hong Kong.
   Daniel Teixeira, Human8 Head of SEA, Singapore.
   
   
10. Holding AI to its Promise
    Outcomes that balance efficiency and effectiveness
    Ramanathan Vythilingam, Senior CMI Manager, Engagement Insights, Unilever, Singapore.
    
    
11. CO-MENnity
    First men makeup digital community in China
    Ying Hu, associate expert of makeup consumer science of Evaluation Intelligence, L’Oréal Research & Innovation, Shanghai, China.
    Felicity Wang, makeup consumer science leader of Evaluation Intelligence, L’Oréal Research & Innovation, Shanghai, China.
    Catherine Qiu, consumer science leader of Evaluation Intelligence, L’Oréal Research & Innovation, Shanghai, China.
    Andrew Steel, Evaluation Intelligence leader, L’Oréal Research & Innovation, Shanghai, China.
    
    
12. Feeling Our Way: Meaningfully Deciphering Feelings to Unlock Creativity
    Emotionally charged creativity has the power to move people and brands when it is translated into an actionable and meaningful toolkit
    Matt Pearce, Head of Planning, DDB Australia.
    Colleen Ryan, Partner, TRA, New Zealand.
    
    
13. Nudging Digital Shoppers into the Future
    Inspiration from Chinese and western e-commerce models
    Sophie Mahe, Managing Director APAC, PRS IN VIVO, Singapore.
    Thomas Clavreul, Founder and CEO, Caike, France.
    Richard Bordenave, Chief Behavioural Officer, PRS IN VIVO, France.
    Amalina Hamdan, Global Content Manager, PRS IN VIVO, Singapore.
    
    
14. Let’s Meet for a Drink (or Not, I’m Busy Online)
    Harnessing phenomenology to predict changing alcohol behaviours for increasingly digital Millennials in India
    Rajeswari Bonala, Director, Qualitative Research, Vox Populi Research, India.
    Noopur Sharma, Research Manager, MMR Research, US.
    
    
15. Pernod Ricard Global Travel Retail and the 2 Billion Dollar Question: How to Win in Luxury?
    How consolidated insights and transformative strategies are crafting a new narrative in luxury spirits
    Tim Austen, Insights & Intelligence Lead, Pernod Ricard Global Travel Retail. London, UK.
    Ben Liang, Senior Insights & Intelligence Manager, Pernod Ricard Global Travel Retail. London, UK.
    Chris Wallbridge, Insight and Strategy Consultant, Chris Wallbridge Consulting. Manila, The Philippines.
    
    
16. The death of the shopper marketing funnel
    All roads lead to conversion
    Patrick Dünzinger, Data Science Team Lead, London, Nepa.
    Andrea Goeres, Senior Insights and Strategy Director, Stockholm, Nepa.
    Alex Provan, Senior Project Manager, London, Nepa.
    Karen Chandler, Marketing Manager, London, Nepa.
    
    
17. Growth by Doing Good
    Building resilient, profitable businesses with sustainability
    Trezelene Chan, Head of Sustainability - APAC, Kantar.
    Arpapat Boonrod, Ph.D., Managing Director, Client – Thailand and Head of Growth – SEA, Kantar.
    
    
18. Navigating the Shadows: Managing the Grey Market Challenge
    How to safeguard brands against the shadowy world of unofficial products, and shed light on new approaches to mitigate their effects on e-commerce
    Joanne Foo, Senior Manager, SKIM, Singapore.
    Renee Editha Mendoza, Regional I&A Lead, Reckitt, Singapore.
    With Julie Smith (Managing Director APAC, SKIM, Singapore), who also had an advisory role in the development of this paper. 
    
    
19. The New Era of Innovation
    How generative AI transforms innovation cycles
    Dr. Nikolai Reynolds, Global Head of Product Testing, Ipsos Innovation, Germany.
    Jiongming Mu, SVP and Solutions Lead, Ipsos Innovation, Canada.
    
    
20. Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability
    Jaeyoon Ahn, Direct Research Korea, South Korea.