Formerly titled Evolution of the Data, Analytics and Insights Industry, this report provides a comprehensive overview of the global and regional insights industry, including the global Top 10 insights companies.

The report explores the latest trends and developments with a closer focus on the growth, turnover, and market share of leading companies across three primary sectors:

• Market Research sector, including Established Market Research and Sample Panel Providers.
• Research Software sector covering Digital Data Analytics, Social Listening and communities, Self-service Research Platforms and Enterprise Feedback Management; and lastly,
• Reporting sector comprising Consulting Firms and Industry Reports

As the boundaries between these segments continue to blur, this unique report tracks the fundamental shifts occurring as data more broadly infiltrates organisations, and
tech-driven tools and solutions expand their contributions to overall industry performance.

Key findings include:

• The Research Software sector remains the primary growth engine despite the pressures from a slowdown in the tech industry and disruptive advances in AI.
• The Market Research sector, while experiencing a relatively slower growth rate, will have to navigate the rapid developments in AI (along with the rest of the market), the need for reinvention, and issues around data quality.
• The Reporting sector has demonstrated positive momentum, benefiting from rising demand amid ongoing macroeconomic uncertainty.

With over five years of authoritative analysis, this report has become a strategic planning tool for executives and consultants navigating an increasingly complex insights ecosystem. Whether you guide investment decisions or shape long-term strategy, this report offers critical data and perspectives to support your path forward.

Table of Contents

Introduction

Global Overview
The Main Companies
Regional overview
Interview with Human8
Interview with Mintel

Market Research Sector

1. Established Market Research
   Repositioning market research in the agile intelligence era
   Opportunity landscape and operational risks
   Segment performance
   Competitive landscape
   Strategic movements
   Reinventing legacy amidst digital acceleration
2. Sample Panel Providers
   Navigating trust and access in a fragmented data ecosystem
   Opportunity landscape and operational risks
   Segment performance
   Competitive landscape
   Strategic movements
   From access to activation

Research Software Sector

1. Digital Data Analytics
   Scaling intelligence in the age of converging insights
   Opportunity landscape and operational risks
   Segment performance
   Competitive landscape
   Strategic movements
   From reporting to orchestration
2. Social Listening and Communities
   Rethinking digital dialogue in the insights economy
   Opportunity landscape and operational risks
   Segment performance
   Competitive landscape
   Strategic movements
   Towards a more embedded and empathetic listening model

3. Self-serve Research Platforms
   Empowering insight at scale
   Opportunity landscape and operational risks
   Segment performance
   Competitive landscape
   Strategic movements
   Beyond growth: embedding insight as infrastructure

4. Enterprise Feedback Management
   Turning feedback into foresight
   Opportunity landscape and operational risks
   Segment performance
   Competitive landscape
   Strategic movements
   Reframing feedback: toward strategic experience intelligence

Reporting Sector

1. Consulting Firms
   Insight as advisory capital
   Opportunity landscape and operational risks
   Segment performance
   Competitive landscape
   Strategic movements
   Navigating with insight: the advisory frontier ahead

2. Industry Reports
   Standardising foresight
   Opportunity landscape and operational risks
   Segment performance
   Competitive landscape
   Strategic movements
   From reports to relevance: the new value frontier