The report offers an overview of the global and regional market to provide a context for the analysis. It also gives an insight into the latest trends and developments in the global and regional markets, with a closer focus into the growth, turnover and market share of the main companies, on all critical sectors of the industry. These include the Established Market Research Digital Data Analytics (MarTech), Social Listening & Communities, Self-Service Platforms, Sample Panel Providers, EFM, Consulting Firms and Industry Reports & Research.

Defining and sizing the insights industry has become a moving target as the impact of current evolutionary trends permanently alters its players and scope. This unique report tracks the fundamental shifts that are occurring as data more broadly infiltrates organizations and tech-driven tools and solutions expand their contributions to overall industry performance.

• Digital solutions, and particularly research and analytics platforms, whether through technology driven companies or digital data sources, are the industry’s driving growth source.
• The key to ensuring established research firms maintain their position and perceived value will be through collaboration – including acquisitions and strategic partnerships –, aligning themselves with other capabilities and companies to round out their offerings.
• Similarly, research and insights professionals should look across their organizations and develop alliances with other teams to remove unnecessary barriers between data collection, insight creation, and business impact.

If you need a compass to make decisions on the future of your enterprise, you should purchase this report. The Evolution of the Data, Analytics and Insights Industry has been providing guidance to decision-makers for 3 years now, and has quickly become an essential tool to plan the strategic path of companies.

Table of contents:

I. Introduction (insight by Cambiar’s Simon Chadwick)

A. Global overview

1. The main companies

B. Regional overview

1. The US
2. Europe
3. Asia Pacific
4. Middle East and Africa
5. Rest of the Americas

C. Simon Chadwick, Cambiar

1. Established Market Research (insight by Vividata)
   1. Global overview
   2. Regional overview
   3. Top companies
   4. In-depth interview: Vividata
2. Digital Data and Analytics (insight by Forsta)
   1. Global overview
   2. Regional overview
      1. Perspective by Kadence International
   3. Top companies
   4. In-depth interview: Forsta
3. Social Listening and Communities (insights by Audiense)
   1. Global overview
   2. Regional overview
      1. Perspective by QualSights
   3. Top companies
   4. In-depth interview: Audiense
4. Self-serve Research Platforms (insights by QuestionPro)
   1. Global overview
   2. Regional overview
      1. Perspective by Lauren Palazuelos
   3. Top companies
   4. In-depth interview: QuestionPro
5. Sample Panel Providers (insights by InnovateMR)
   1. Global overview
   2. Regional overview
   3. Top companies
   4. In-depth interview: InnovateMR
6. EFM (Enterprise Feedback Management)
   1. Global overview
   2. Regional overview
   3. Perspective interview: Fuel Cycle
   4. Top companies
7. Consulting Firms
   1. Global overview
   2. Regional overview
   3. Top companies
8. Industry Reports and Research
   1. Global overview
   2. Regional overview
   3. Top companies

II. Notes on methodology

III. Thank you's