What can I find inside?

The Global Data Analytics report is being released at the heels of the occasion when the turnover of the data analytics sector has surpassed the established market research sector for the first time. In 2022, the global insights industry expanded from US$ 119 billion to US$ 129 billion.

ESOMAR estimates that 39% of the global insights industry’s turnover to those companies primarily engaged in data analytics, including DaaS, SaaS and other research platforms, compared to 36% of market research firms (24% of reporting firms). In 2023, the data analytics sector is expected to maintain this trend to attain a turnover of US$ 56 billion in an insights industry that is slated to expand to US$ 141 billion.

More about this report

The Global Data Analytics 2023 is the first edition of the annual series that will delve into the size, characteristics, and performance of the evolving sector of the insights industry – the data analytics sector.

The inferences of the report are based on the data collected by national research associations, leading companies, independent analysts, and ESOMAR representatives from 15 countries and are complemented with ESOMAR’s own independent size estimations. In the upcoming editions, ESOMAR intends to leverage its global presence by working with its partner associations worldwide to survey this sector of the insights industry in more detail.

Table of contents

1.             Highlights
This chapter offers insights into the behaviour of the data analytics sector in the context of the total insights industry at global and regional levels.

1.1.      The top Line
1.1.1.   Global segments
1.1.2.   Regional Overview
1.1.3.   Top 3 Largest Data Analytics Markets
1.2.      Regional Profiles
1.2.1.   Europe
1.2.2.   United States
1.2.3.   Asia Pacific
1.2.4.   Rest of the Americas
1.2.5.   Middle East and Africa

2.        The Analytics and Market Insights Industry – A broad perspective
This chapter reviews the key and emerging segments of the data analytics sector while underscoring their impact on the wider insights industry.

2.1.      Main segments in the Data Analytics sector
2.2.      The Impact of Tech Vendors on the Market Research Analytics Landscape
2.3.      The Technological Paradigm Shift in the Insights Industry 

3.        The role of self-regulation in data analysis
The Government Affairs and Professional Services experts of ESOMAR discuss the role of self-regulation in this dynamic sector and how it would be vital in navigating the diverse challenges this sector faces.

3.1.      How we got here
3.2.      Navigating an era of new challenges
3.3.      Overcoming challenges through self-regulation
3.4.      The advantage of 75+ years of self-regulation
3.5.      Securing the future through the ICC/ESOMAR Code

4.        The role of software provider companies in the industry      
This is an insider’s perspective from a player in the digital data analytics segment. It discusses the prevailing multifaceted demand for insights and the emerging trends in this segment, including the increased demand for data-driven insights that align with customer needs. 

4.1.      The difference between market research and marketing
4.2.      A Multifaceted Demand: Who Seeks Insights?
4.3.      Monitoring and Responsibility
4.4.      Dynamics between Providers and Clients 

5.        At the crossroads between self-serve research platforms and all-around digital data analytics solutions
This insider’s perspective is from a player who combines self-serve research platforms and digital data analytics. The article examines some industry developments, their impact on how companies approach data collection, and the opportunities it presents to understand their customers while being compliant with privacy regulations.

5.1.      Research or Analytics teams: evolution of partnership in the light of digital transformation
5.2.      For Market Research or Marketing teams? Strategy or execution?
5.3.      Protecting the individual 

6.        Top 20 Data Analytics Companies
Explore the top 20 analytics companies in detail and delve deeper into the underlying factors behind their year-on-year growth, surpassing that of the data analytics sector’s growth.

6.1.      Industry overview
6.1.1.   Consolidation of players
6.1.2.   Investment in data analytics
6.2.      The ranking in perspective
6.2.1.   Share per Segment
6.2.2.   Xrates and fastest growing firms 

7.        Survey data
Global and regional data for the data analytics sector and total insights industry from 2019 to 2022, including the 2023 projects. This includes the segment-level breakdown of the data analytics sector across the five regions. The industry composition of the reporting countries is also presented for the year 2022, ending with the macroeconomic data used in the model.

Methodology

7.1.      Turnover, Growth and Historical Data
7.2.      Regional and country breakdowns
7.3.      Macroeconomic Data