Evolution of the Data, Analytics and Insights Industry, a forecast into 2026

The report offers an overview of the global and regional market to provide a context for the analysis. It also gives an insight into the latest trends and developments in the global and regional markets, with a closer focus on the growth, turnover, and market share of the main companies in all critical sectors of the industry. These include three sectors: the Market Research sector, comprised of Established Market Research and Sample Panel Providers; the Research Software sector, comprised of Digital Data Analytics (MarTech), Social Listening and communities, Self-service Research Platforms and EFM; and lastly, the Reporting sector comprised of Consulting Firms; and Industry Reports and Research.

Defining and sizing the insights industry has become a moving target as the impact of current evolutionary trends permanently alters its players and scope. In the era of blurring boundaries between segments, this unique report tracks the fundamental shifts occurring as data more broadly infiltrates organisations, and tech-driven tools and solutions expand their contributions to overall industry performance.

• The Research Software sector continues to be the industry’s main growth source despite the challenges posed by high inflation rates, tech sector slowdown, developments in AI, and concerns about third-party data.
• The Market Research sector, while experiencing a slower growth rate, will have to navigate the rapid developments in AI (along with the rest of the market), the need for reinvention, and issues around data quality.
• Similarly, research and insights professionals should look across their organisations and develop alliances with other teams to remove unnecessary barriers between data collection, insight creation, and business impact.

If you need a compass to make decisions about your enterprise's future, you should purchase this report. The Evolution of the Data, Analytics, and Insights Industry has been providing guidance to decision-makers for the past 5 years now and has quickly become an essential tool for planning companies' strategic paths.

Table of contents

Global Industry Overview
I. Global Overview
II. The main companies
III. Regional overview

Market Research Sector
1. Established Market Research

1.1. Global overview
1.2. Regional overview
1.3. Top Companies
1.4. Notes on Companies
1.5 Interview: Borderless Access
1.6 Interview: Market Team

2. Sample Panel Providers

2.1. Global overview
2.2. Regional overview
2.3. Top Companies
2.4. Notes on Companies
2.5 Interview: Netquest

Research Software Sector
3. Digital Data Analytics

3.1. Global overview
3.2. Regional overview
3.3. Top Companies
3.4. Notes on Companies

4. Social Listening and Communities

4.1. Global overview
4.2. Regional overview
4.3. Top Companies
4.4. Notes on Companies
4.5 Interview: Canvs AI

5. Self Service Research Platforms

5.1. Global overview
5.2. Regional overview
5.3. Top Companies
5.4. Notes on Companies
5.5 Interview: Typeform

6. Enterprise Feedback Management

6.1. Global overview
6.2. Regional overview
6.3. Top Companies
6.4. Notes on Companies
6.5 Interview: Feedbackly

Reporting Sector
7. Consulting Firms

7.1. Global overview
7.2. Regional overview
7.3. Top Companies
7.4. Notes on Companies

8. Industry Reports and Research

8.1. Global overview
8.2. Regional overview
8.3. Top Companies
8.4. Notes on Companies