Explore the leading edge of market research with the digital collection of papers from the ESOMAR Latam Conference 2024, held in Bogota. This collection features 15 in-depth papers from top industry experts representing renowned organisations such as Kellogg Company, Toluna, The Coca-Cola Company, Samsung Electronics, Nestle, PepsiCo and more.

Gain access to: 

• Best Practices: Learn from the field’s leaders with actionable insights and innovative approaches. 
• Methodological Innovations: Discover cutting-edge techniques in areas like Artificial Intelligence, Brand Tracking, and Synthetic Data. 
• Case Studies: Real-world applications from industry giants offering valuable lessons in Qualitative Research, Consumer Insights, Brand Success, and more. 
• Award-Nominated Content: Dive into the paper “Acting on the Unsaid”, nominated for the Best Paper Award of the Year.

ESOMAR Members can also watch the recordings of the presentations in ANA, the ESOMAR online resources library. 

Whether you're a researcher, marketer, or decision-maker, this collection is an essential resource to stay ahead in the ever-evolving world of market research. 

Get your digital copy today and access the knowledge that’s shaping tomorrow's insights. 

Table of Content: 

0. Editorialby Pedro Fernandez Ayala, LATAM 2024 Programme Committee Chair, Strategic & Portfolio Manager, AB-Inbev Colombia / Bavaria.

1. Inspiring Conscious Consumption  
   Juan David Giraldo Ruiz, Chief Client Officer, Ipsos, Bogotá, Colombia.
   Lucas Lopez Lince, Vice President Marketing, Grupo Exito, Medellín, Colombia. 
   
   
2. Acting on the Unsaid
   The say-do-gap and the infinite insights that emerge
   Itzelli Vizcaino, Pepsico LATAM Insights Manager. CDMX, México.
   Luis Alejandro Zárate, Pepsico Marketing & Insights Capabilities Director. Bogotá, Colombia.
   Ezequiel Erdei, Mega Research Managing Director. Buenos Aires, Argentina.
   Carolina Porcari, Mega Research Account Manager. Buenos Aires, Argentina.
   
   
3. Workplace Productivity
   Is the key to organisational transformation based on a successful employee experience?
   Mónica Lemoine, VP Talento Más Alto, Centro Nacional de Consultoría, Colombia.
   
   
4. The Era of Pet Humanisation
   From four-legged companions to full-fledged family members
   Constanza Cilley, Executive Director Voices. Argentina.
   
   
5. An Uncomfortable Chat: Mental Health, LGBTIQ+ and Market Research
   More actionable insights and better brand communication in a more critical society
   Evelyn Juárez Sotomayor, Head of Corporative Services, Datum Internacional, Lima-Perú.
   Catalina Niño Peñuela, Human Insights Leader, Omnicom Media Group Perú. Lima-Perú.
   
   
6. What Do Women Think?
   Latin American women’s vision on gender inequality, entrepreneurship, cost of living and self-esteem
   Violeta Bendersky, Head of “Insights with purpose” @ Gentedemente, Argentina.
   Bárbara Clapié, Strategic Planning @ Natura & Avon, Argentina.
   Adrián Kohan, CEO @ Gentedemente, Argentina.
   Christian Silveri, Regional (América Hispana) Head of Reputation and Corporate Communicaionts @ Natura & Avon, Argentina.
   
   
7. Revolutionising Voter Decision-Making
   Virtual surveys and their impact on informed voting in Colombia
   César Augusto Caballero Reinoso, Cifras y Conceptos, Colombia.
   
   
8. Synthetic Responses Revolution
   Harnessing the potential in mobile surveys with synthetic responses from real users
   Leonardo Valente, LivePanel, Argentina.
   
   
9. The Un-Futuristic Future of Vehicles in Latin America
   Understanding LATAM Gen Z’s “want-to-but-can’t-have” dilemma within the automative industry
   Ana Paola Rodriguez Perez, DlR Group Head of Sindicated Studies, Mexico City.
   Rafael Delgado Calleros, Nissan Sr. Manager Market Intelligence, México City.
   
   
10. Mapping the Emotional Landscape
    A new approach to shift consumer behaviour and build brand loyalty
    Jorge Quesada, Market Research Manager, SKIM, Costa Rica.
    
    
11. Agile Elephants
    Using insights to boost the impact of policymaking
    Patricio Pagani, The Black Puma, Argentina.
    Melisa Breda, Buenos Aires City Government, Argentina.
    
    
12. Unlocking Consumer Minds
    How consumer neuroscience tools and biometric methods of packaging testing elevate product success
    Luis Fernando Rico Navas, Founder and CEO, MindMetriks, UK.
    Cornelia Schönberger, Director of Sales and Marketing (Europe), MindMetriks, Germany.
    
    
13. The Perfect Pair
    100 years of history brought to life with a human-centric approach through a self-service tool
    Magdalena Garcia Grisanti, LATAM Senior Manager, Human Insights Alcohol Category, The Coca-Cola Company.
    Diego Alarcon Carreño, Global Director, Human Insights Sparkling, The Coca-Cola Company.
    
    
14. In Dubious Battle
    The reconciliation of agility and depth
    Carolina Perrot, Founder & Director UUEVO, Argentina.
    
    
15. Data-driven Telenovelas
    Uniting entertainment and social change!
    Rosy Ocampo, Showrunner at Televisa Univision, Mexico.
    Heriberto López-Romo, Vice-president and Founder of El Instituto Inteligencia de Mercados, Mexico.